HUDA SABA
I am a London-based surface pattern designer and illustrator. 
My journey into the world of design began with a deep-rooted passion for art and creativity and in the dynamic world of footwear. During that time, I honed my skills in footwear design and developed a deep appreciation for the impact of patterns and colours. This passion eventually led me to focus on what truly excites me: illustration and surface pattern design. I’m fascinated by the endless possibilities that surface pattern design offers. What drives me is the ability to create something unique and visually captivating, and to transform everyday objects with vibrant, imaginative designs. Whether it's crafting intricate patterns or exploring new color palettes, I find joy in pushing the boundaries of creativity and bringing beautiful designs to life. Over the years, this passion has evolved into a thriving freelance career, where I have the freedom to explore new horizons and engage in exciting art licensing collaborations. I pour my heart and soul into every project, crafting patterns that are not just visually stunning but also tell a unique story. Each design is meant to spark imagination and infuse artistry into mundane spaces and objects. My aim is to spread art through objects and bring a distinctive touch of beauty to everyday life.
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